DESIGN - HERETIC
Design with intent

Ideating is great, but not when it means endless billing. That’s why we toe the line between creativity and cost effectiveness by offering an agreed amount of initial ideas. We think getting feedback early is the main way to prevent our design team from iterating on things that you’re just not feeling, which sucks for you – and for us. Instead, we try to keep everyone on the same page from day one.

From sunscreen to luxury watches and meal replacement shakes to high end vacuums, we’ve worked with a wide range of clients and are confident we can hit the tone you need in both look and feel. We’re perfectly comfortable with complex, high volume displays as well as easy to use, simple interfaces. Both allow us to flex our design skills in different directions.

We’ve done large scale out of home work, kiosks and photo booths (i.e. Snapchat before Snapchat was a thing), basic collateral like business cards and stationary, microsites, landing pages, packaging, 3-D renderings, event flyers, conference booths, and more.

    • Branding

      In today’s ultra-competitive environment, having a brand that stands out is key. But when you’re so close to your own business, it can be really hard to step back and ask the hard questions. What really makes you different? What’s the single most important thing a customer should take away about your brand? We can help you think through these kinds of questions to shape or refine your brand’s mission and tone. Once you’ve got that, it’ll inform all the communications you put out from then on.
    • UX

      A bad user experience equals an unhappy user, and no one wants that. But it’s also hard to create a great experience when you don’t know the ins and outs of what you’re doing. We are here to help people love your product for all its awesomeness and make sure that people can get it easily. It’s all about simplicity and a little bit of style.
    • Interactive Experiences

      Interactive experiences are a great way to get people engaged and excited about your brand. They’ve even been known to go viral. From the setup to the operation, they can be complicated and costly if you’re not careful. We can help create and design an interactive experience that works for your brand and budget. All you’ve gotta do is ask.
    • Websites, Kiosks & OOH

      Simplicity is king. Hate to break it to you, but no one is going to spend time trying to figure out how to use your website or kiosk. They will simply just move on to the next thing. People have to immediately understand what your product is and how it works and we can help you create sites, kiosks and OOH displays that do just that. Here’s a good rule of thumb: if a 10 year old or an 80 year old couldn’t figure it out, you’re doing it wrong.
contact@hereticnyc.com