DIGITAL MARKETING - HERETIC
MARKETERS FOR THE DIGITAL REALM

It’s kind of crazy how much the world of digital marketing has grown and changed even in the past 5 years. Heck, it’s changed in the past 2. We’ve been “interneting” before it was even a term, back when the internet was a text-only interface (remember that?).

And knowing the ins and outs of the internet is the key to digital marketing. It’s all about knowing what to say where and to whom. You can’t just scream your message out to everyone. Well, you can try but it probably won’t be very effective. Plus, digital marketing is great because of how much you can target people compared to other ad mediums like, say, TV (RIP). We can help you take advantage of that and use your budget in a smart way.

    • search engine optimization

      A lot of businesses hire SEO companies will tell you that what you need to get good search results are lots of long landing pages filled with nonsense and blabbering. That might work if your goal is to get someone to click on your site once, say “yuck” and close the window. But if what you’re looking for are engaged visitors who might actually return, you might want to rethink that strategy. There is a smart way to use the basic principles of SEO to increase traffic and conversions more organically, and we can help you do just that.
    • adwords / search engine marketing

      Search engine marketing (SEM) is far from easy to master. You can often wind up wasting your budget on people who’d never be right for your products. Smart targeting means you reach the right people with fewer dollars spent. In fact, targeting, remarketing, exclusion, monitoring analytics and adjusting are what ensure quality clicks and conversion rates way more than clever ad copy. It’s all about hitting the right person with the right message at the right time. That’s our game.
    • email marketing

      We’ve all done it as consumers: we get one too many emails from a brand and hit “unsubscribe” without even thinking. But when you’re on the other side of things, you know that getting marked as “spam” can be the kiss of death. You’ve got to keep people interested with messages and offers that are relevant to them. There’s so much you can do with email these days, and we can help you craft messages and design content that will keep your base clicking “open” again and again.
    • web banners

      Back in the day (and by that, we mean just a few years ago), a poorly thrown together flash banner might do the trick to get a few clicks. Not anymore. Now, Flash is dead and HTML5 is where it’s at now. We think they’re pretty cool ourselves. And we’ve been tickled pink to be able to combine our knowhow in Flash animation, ActionScript and motion graphics with our JavaScript and HTML knowledge to produce some kick ass banner ads.
    • landing pages

      Landing pages are no ordinary website. No, it’s not just your homepage. Landing pages are a way to direct traffic to a specific message from an ad for a cohesive experience that allows you to segment different groups. Some landing pages, however, are crap. There, we said it. In our mind, there’s no reason your landing page should look and sounds totally different from your actual website because guess what? People are going to notice that once they start clicking around. So instead, we suggest landing pages that do fit within your website while targeting the groups you need. Win win.
contact@hereticnyc.com