Landing Pages
Landing pages are not just an ordinary website or home page. landing pages are a way to direct traffic to a specific message from an ad for a cohesive experience that allows you to segment different groups. some landing pages, however, are crap. there, we said it. in our mind, there’s no reason your landing page should look and sounds totally different from your actual website because guess what? people are going to notice that once they start clicking around. so instead, we suggest landing pages that do fit within your website while targeting the groups you need. win win.